Stylish with Substance

Plaid Doctrine is the love child (more literal in the love, less in the child, perhaps) of a former Microsoft employee, Susanne Park.

She decided she'd rather fill a void in the work bag / laptop case / travel bag industry than, well, we guess be another drone in an office? As for that void-filling, she wanted style, green (eco) and ... plaid.

A long-butt time of hard work after this new journey began, and Plaid Doctrine has its soft launch ... today! I suspect no one is having a better Earth Day than Ms. Park, except for perhaps the trees if we're doing our job well!

How do these bags help save the Earth? Well don't go thinking these fabulous totes (and note the iPad case) are made of PU/pleather! Oh no, instead Susanne wanted vegetable-tanned leather, which is absolutely kinder to our Earth's skies than manufactured plastic. The fabrics (mostly plaids) are constructed from recycled bottles. Great news for all you soda and purified water fans.

The opening collection is a small preview of 4 pieces, and prices currently range from $79 to $479. Yes, we'll count spending your money on these as helping the environment, but don't forget to replenish the fabric supply and recycle!

*Update: 4/26/10* The first day their payment system was not working, but now you can finally place your orders! ;-)