How? They've collaborated with the new creative director of Mulberry, Katie Grand, to produce a jersey fabric version of the house's famed "Roxanne" handbag, in the name of "charity" for (Product) RED.
And I want you to turn red with outrage. Why?
(Product) RED, if you need a refresher, is a part of the AIDS awareness organization, Join (RED), and 50% of the profits from their products with Gap go toward the Global Fund to help fight AIDS in Africa. Oh - that must be why this (Product) RED Mulberry bag is marked up 50%, at £85, or $175. Except the purse is not available stateside, anyway, (only in Gap flagship stores in London and Paris) and will surely be marked up much further later on with either eBay bidding wars or profitable bid openers.
(That's great, put out a highly exlusive handbag, so that unrelated parties can make profits without giving any proceeds to help! Ridiculous [and 150% foreseeable].)
What can we do, besides go along with this or ignore it?
First of all, Fashionistas must make being Patriotic mean we'll support politicians who will turn our poor, laughable economy around. We also must create an uproar in response to designers catering to the fancy European cities (what about Anya Hindmarch's original release of "I'm Not a Plastic Bag" only being available in the UK?)!
Then, when the bags start showing up on eBay, perhaps we should chastise the sellers and/or request they give 100% of their final listing value, minus fees, to the same charity. I bet they won't do it! But we'll hopefully leave an impression in some of their minds.
To sum up, and most importantly: It is just not right for a company or the designers to not take a pay cut when producing for charity. To pass the act of donating 100% toward the consumer, mostly poor fashion fans, is not quite right. Even at $85 American, it would be a tad overpriced. Sure, there's the designer's name and of course the great, recognizable shaping, but it's a fabbing jersey material bag! (From Gap!)
Part of what makes designer purses worthwhile is the quality of genuine leather! One can't get the same use out of a simple nylon bag (sorry Prada, NOT) or, in this case, fabbing t-shirt material! Besides, it was probably manufactured by Gap, not Mulberry!
Ridiculous!!! Unacceptable!
(And for a similar matter, do not send me any more invites to NYC events. Geesh! -- Unless you pay for the plane tickets. And no - I do not want to offer reports on NYC's sample sales to my worldwide readers. Gah.)
*Via Fashion Week Daily*
Ella M.
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