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Fashion News: Rachel Zoe Plans Affordable Brand

March 30, 2009

View Rachel Zoe's bag & jewelry for Judith Leiber

Celebrity Stylist to turn Designer
for the Every Woman

Rachel Zoe

(pronounced 'zo'), the insider-famous stylist to the stars, the woman behind some looks of the likes of Nicole Richie, Lindsay Lohan and Mischa Barton---is planning to start her own fashion line. Zoe wants her brand to be budget-friendly and will comprise of a whole range including clothes, handbags, jewelry and fragrance.

“It will be absolutely, 100% accessible fashion for sure ... There’s no reason for me to do a luxury-level design. ... I don’t think it’s what people want from me. I think that I would need to give people that fantasy becoming a reality."
-Zoe (source)

Zoe's first collection, with no brand name yet announced, will debut in 2010. But right now you can bid on her designs (jewelry and a few purses) for Judith Leiber on eBay by non-profit charity house DecadesTwo, albeit in a higher price range.

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