[caption id="attachment_2027" align="alignnone" width="450" caption="Mary-Kate & Ashley Olsen with "Olsenboye""]
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I watched Mary-Kate and Ashley Olsen debut "their" new clothing line, Olsenboye, on Good Morning America yesterday, underwhelmed and over-annoyed. The young adult twin stars proudly, although it was inexplicable pride, described the pairings of pieces sounding much more like dressup players or perhaps even wardrobe stylists, which is to be kind, as instead of showing true design (which can not be faked) they didn't even try when announcing clothes with phrases something like "we paired that with..." and "blazers are great". Seriously. Seriously? What?! ... If a blazer is great, buy one. *scoff*
That is not design. They cannot force whole outfits on people to get a unique look - girls (only some and not masses of true collection fans vs. Olsen fans) would buy individual pieces and these singular items are just so regular. They fall into the category of this word I've sort of invented and now love to use: undesigned, or they are ... undesigns.
To boot, what makes blazers so great to so many - the flattering waist-giving shape - is absent in the depicted floaty jacket.
Oh and, of course, a graphic tee with a phrase (not even a great, funny or terribly unique phrase) in a few fonts obviously does not a design make. DUH!
Stick to being fashion plates, girls. You like fashion, you like trends, but you really just like dressing yourselves. If you want to dress others, call yourselves what you are apparently attempting to be - stylists. However that is kind of a career step down, for even Rachel Zoe is making it much bigger by starring in her own TV show.
Oy.
Watch the full video clip while it's available via Hulu, below.
Ella M.
[...] brands are priced for masses and youth. We know Lady Gaga is more haute and design-oriented than the Olsens and the like, but whether general pop music fans can even save to put on a piece of Gaga couture [...]